Work is well under way with the preparations to make this year a time to celebrate and promote Fish and Chips.

The NFFF have assembled a committee comprising of many of the industries major players to stage national events, create promotional point of sale packs, brand new 2010 packaging and give marketing support for shops that want to do their own local promoting.

Representatives from T.Quality, the Q partnership, Seafish, Frymax and Kerry Ingredients to name a few are on board and working with some high profile fish friers. The objectives have been defined. Raising awareness of the brand, quality, value and history of fish and chips is very important along with all the correct messages about low fat content and sustainability. But the priority for all parties involved, is working towards converting this effort into extra sales.

The National events are almost definitely going to include a National Fish and Chip day in late June when all shops will be encouraged to promote the event, Highjack local media sources with free food to promote the day and do a one day special on price - up and down the country.   

There will be two other events including a world record attempt based around fish and chips plus a fish and chip nic promotion in schools. That's not all, A Promotional pack to decorate your shop with balloons etc. will be available for about £40.00 and Seafish will be producing a media pack to assist friers on how to get the attention and most from their local press. For further details, look out for official statements in Fish & Chips and fast Food magazine from about August onwards.